walk the line

i finally got to watch "Walk the line" (2005), and i surely didn't waste my time. The movie is the chronicle of music legend Johnny Cash, and i think that if i were to summarize my impressions in just a few words, i'd simply quote a member of the audience, who said "so sad, and yet so great". I loved the performances of Joaquin Phoenix and of Reese Witherspoon, and i wouldn't dismiss that of Ginnifer Goodwin either. They all manage to recreate the atmosphere of a real drama and it's almost impossible not to enjoy the 136 minutes of pain, morality, music and redemption.

planner spots. some ideas. There is a conversation in the beginning of the movie between Johnny and his brother, Jack, when Johnny admits how much he admires his brother for knowing all the stories in the Bible. And Jack replies that he wants to be a good preacher (if i remember correcly) and help people, and that you have to know all the stories in order to know which story to tell a person in order to help him/her. A very important aspect for a planner as well. The more you know, the more stories you acknowledge, the more likely you are to deliver the right one to the target, the one that gets to them. Maybe i'm being a litte absurd, but that's what i thought at the moment.

And then, there was another conversation when Johnny first auditions for a recording studio. And he and his band first play a very common gospel, and the head of the recording studio stops them and ask Johnny whether that very common gospel, that people could hear daily on the radio was the song that he would have wanted to sing, if he was to sing something for the last time in his life, something that should communicate to people all the feelings he has had along his life. Cause that was what people wanted: that special touch of feelings, of experience. And my guess is that this applies to brands and ads. That's the thing in which the success of Honda resides. Different from the ads we all grew so fed up with, different from the same type of advertising we are exposed to daily, this brand managed to capture bits of human feelings and transmit them.